Privacy policy

Last Updated: January 8, 2026

Introduction

RRJL Limited (trading as Sauna Kind, "we", "us" or "our") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Sauna Kind is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Our Details:
RRJL Limited (trading as Sauna Kind)
Company Registration Number: 12539257
Registered Address: Suite A, 82 James Carter Road, Mildenhall, Suffolk, England, IP28 7DE
Email: hellosaunakind@gmail.com

For the purposes of UK data protection laws (including the UK General Data Protection Regulation), we are the data controller of your personal information.

 

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact Details - Including your name, address, billing address, shipping address, phone number, and email address.

Financial Information - Including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

Account Information - Including your username, password, security questions, preferences and settings (if you create an account).

Transaction Information - Including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

Communications with Us - Including the information you include in communications with us, for example, when sending a customer support inquiry, subscribing to our newsletter, or leaving product reviews.

Device Information - Including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage Information - Including information regarding your interaction with the Services, including how and when you interact with or navigate the Services, pages visited, links clicked, and other actions taken on our website.

Marketing Preferences - Including your preferences for receiving marketing communications and details about how you engage with them.

 

Personal Information Sources

We may collect personal information from the following sources:

Directly from You - Including when you create an account, visit or use the Services, make a purchase, subscribe to our newsletter, communicate with us, leave reviews, or otherwise provide us with your personal information.

Automatically Through the Services - Including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies. This includes:

  • Shopify Analytics (usage data, shopping behavior)
  • Microsoft Clarity (session recordings, heatmaps, user behavior analytics)
  • Google Analytics (website traffic, user demographics, behavior flow)
  • Facebook Pixel (when we run advertising campaigns)

From Our Service Providers - Including when we engage them to enable certain technology and when they collect or process your personal information on our behalf, such as:

  • Shopify (e-commerce platform)
  • Shopify Payments/Stripe (payment processing)
  • TD 3PL (order fulfillment and shipping)
  • Shopify Email (email marketing)
  • Judge.Me (product reviews)

From Our Partners or Other Third Parties - Including advertising partners like Google and Meta (when we run advertising campaigns).

 

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Services and store certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

Types of Cookies We Use:

Strictly Necessary Cookies - These cookies are essential for you to browse the website and use its features, such as accessing secure areas and completing purchases.

Analytics Cookies - These cookies collect information about how you use our website, such as which pages you visit most often. This data helps us optimize our website and understand user behavior. We use:

  • Shopify Analytics
  • Google Analytics
  • Microsoft Clarity

Marketing Cookies - These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. We use or will use:

  • Facebook Pixel (for targeted advertising)
  • Google Ads (for targeted advertising and retargeting)

Functional Cookies - These cookies allow our website to remember choices you make (such as your preferred language or region) and provide enhanced, personalized features.

Your Cookie Choices:
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services. You can manage your cookie preferences through your browser settings.

For more information about targeting and advertising cookies and how you can opt out, you can visit:

  • Your Online Choices: www.youronlinechoices.com/uk
  • Network Advertising Initiative: www.networkadvertising.org/choices
  • Digital Advertising Alliance: www.aboutads.info/choices

 

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services - We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account or orders, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping via TD 3PL, to facilitate any returns and exchanges, to enable you to post reviews via Judge.Me, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising - We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email (via Shopify Email), and to show you online advertisements for products or services on the Services or other websites (including through Google Ads and Meta advertising platforms), including based on items you previously have purchased or added to your cart and other activity on the Services. We may use retargeting and remarketing to show you relevant ads after you've visited our website.

Analytics and Research - We use your personal information to analyze how customers use our Services (via Shopify Analytics, Google Analytics, and Microsoft Clarity), to understand user behavior, improve our website performance, and conduct market research to better understand our customers' needs and preferences.

Security and Fraud Prevention - We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

Communicating with You - We use your personal information to provide you with customer support, respond to your inquiries, send order confirmations and shipping updates, provide effective services to you and maintain our business relationship with you.

Legal Reasons - We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Legal Bases for Processing (UK GDPR):
We process your personal information based on the following legal grounds:

  • Contractual Necessity: To fulfill our contract with you (e.g., processing orders, shipping products)
  • Legitimate Interests: To improve our Services, prevent fraud, and conduct marketing (where not overridden by your rights)
  • Legal Obligation: To comply with legal requirements (e.g., tax, accounting)
  • Consent: For certain marketing communications and cookies (where required by law)

 

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

Service Providers - We share your personal information with third-party service providers who perform services on our behalf, including:

  • Shopify: E-commerce platform, hosting, and core functionality
  • Shopify Payments/Stripe: Payment processing
  • TD 3PL: Order fulfillment, warehouse management, and shipping
  • Shopify Email: Email marketing services
  • Judge.Me: Product review platform
  • Microsoft Clarity: Website analytics and session recording
  • Google Analytics: Website analytics
  • Google Ads & Meta (Facebook/Instagram): Advertising and marketing services (when we run campaigns)

These service providers are contractually obligated to use your personal information only as necessary to provide these services to us and are required to protect your personal information.

Business and Marketing Partners - We may share information with business and marketing partners to provide marketing services and advertise to you. For example:

  • We use Shopify to support personalized advertising with third-party services based on your online activity
  • When we run advertising campaigns, we may share information with Google and Meta to enable targeted advertising and retargeting
  • Our business and marketing partners will use your information in accordance with their own privacy notices

With Your Consent or Direction - When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or when you leave reviews on Judge.Me.

Business Transfers - In connection with a business transaction such as a merger, acquisition, bankruptcy, reorganization, or sale of assets, your personal information may be transferred as part of that transaction.

Legal Obligations - To comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

 

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify.

In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information at Shopify Privacy Portal.

 

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Information you provide on public or semi-public venues, including information you share on third-party platforms (such as Judge.Me reviews), may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

 

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. While we only ship to the United Kingdom, our website can be accessed globally.

Your information may be transferred to, stored, and processed by Shopify and other service providers in countries outside the UK, including Canada and the United States, where data protection laws may differ from those in the UK.

When we transfer your personal information out of the United Kingdom, we ensure appropriate safeguards are in place, such as:

  • Relying on the European Commission's Standard Contractual Clauses or UK International Data Transfer Agreement/Addendum
  • Transferring data to countries that have been determined to provide an adequate level of protection
  • Using other appropriate legal mechanisms recognized under UK data protection law

Shopify is certified under recognized international data protection frameworks. You can learn more about Shopify's international data transfers in their Privacy Policy.

 

Children's Data

The Services are not intended to be used by children under the age of 18, and we do not knowingly collect any personal information about children under the age of 18. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 18 years of age.

 

Security and Retention of Your Information

Security:
We implement appropriate technical and organizational security measures designed to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include:

  • Encryption of data in transit using SSL/TLS
  • Secure data storage with access controls
  • Regular security assessments
  • Staff training on data protection

However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

Retention:
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Our general retention periods are:

  • Transaction and Order Data: 7 years from the date of purchase (to comply with UK tax and accounting requirements)
  • Account Information: Until you request deletion, or 7 years after your last interaction with us if your account remains inactive
  • Marketing Data: Until you unsubscribe or request deletion, or 7 years from your last interaction with us
  • Analytics Data: Typically retained in aggregated/anonymized form, or for up to 26 months (Google Analytics default)

After the applicable retention period, we will securely delete or anonymize your personal information in accordance with applicable law.

 

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Rights Available to All Users:

Right to Access/Know - You may have a right to request access to personal information that we hold about you, including details about how we use and share your information.

Right to Delete - You may have a right to request that we delete personal information we maintain about you, subject to certain exceptions (e.g., where we need to retain data for legal compliance).

Right to Correct - You may have a right to request that we correct inaccurate personal information we maintain about you.

Right of Portability - You may have a right to receive a copy of the personal information we hold about you in a structured, commonly used, and machine-readable format, and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Managing Communication Preferences - We may send you promotional emails, and you may opt out of receiving these at any time by:

  • Using the unsubscribe link in our emails
  • Contacting us at hellosaunakind@gmail.com
  • Updating your account preferences (if you have an account)

If you opt out, we may still send you non-promotional emails, such as order confirmations, shipping notifications, and other transactional communications.

Additional Rights for UK Residents:

If you reside in the UK, and subject to exceptions and limitations provided by UK data protection law, you may exercise the following additional rights:

Right to Object - You may have the right to object to our processing of your personal information for certain purposes, including:

  • Processing based on legitimate interests
  • Direct marketing (including profiling for marketing purposes)
  • Processing for scientific/historical research or statistical purposes

Right to Restrict Processing - You may have the right to request that we restrict the processing of your personal information in certain circumstances, such as while we verify the accuracy of the information or assess your objection to processing.

Right to Withdraw Consent - Where we rely on your consent to process your personal information (e.g., for certain marketing activities), you have the right to withdraw this consent at any time. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

Right to Lodge a Complaint - You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have not handled your personal information in accordance with UK data protection law. You can contact the ICO at:

  • Website: https://ico.org.uk
  • Phone: 0303 123 1113
  • Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Exercising Your Rights:

You may exercise any of these rights by contacting us at hellosaunakind@gmail.com. Please include "Data Subject Request" in your email subject line.

To learn more about how Shopify uses your personal information and any rights you may have related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

Verification: We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

Authorized Agents: In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

Response Time: We will respond to your request within one month of receipt. In some cases, we may need to extend this period by a further two months due to the complexity of the request. If we need to extend the response time, we will inform you within one month of receipt of your request and explain the reason for the delay.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last Updated" date at the top of this policy.

If we make material changes to this Privacy Policy, we will provide notice as required by applicable law, which may include:

  • Posting a notice on our website
  • Sending you an email notification (if we have your email address)

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information. Your continued use of the Services after any changes indicates your acceptance of the updated Privacy Policy.

 

Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:

Email: hellosaunakind@gmail.com
Subject Line: For data requests, please use "Data Subject Request" or "Privacy Inquiry"

Postal Address:
RRJL Limited (trading as Sauna Kind)
Suite A, 82 James Carter Road
Mildenhall, Suffolk, England
IP28 7DE

Company Registration Number: 12539257

For the purpose of UK data protection laws, RRJL Limited (trading as Sauna Kind) is the data controller of your personal information.